Why? The Problem



10 Degrees North to 40 Degrees North Latitude
Across North Africa, the Middle East and Asia.
  • The World’s population is around 7.1 billion people
  • 2.95 billion, or around 41% of the world lives in unreached people groups
  • 4.57 billion people live in the 10/40 Window, a part of the world stretching across North Africa, the Middle East and Asia.
  • There are 6,400 unreached people groups in the 10/40 Window.
  • 90% of the world’s poorest live here.
  • 95% of the unevangelized live here.
  • The top 50 least evangelized megacities are in this part of the world.
  • 1.6 plus billion people have never heard the gospel even once here.
  • 43 of the 50 worst countries for persecution are in the Window.
  • 38 of 47 terrorist groups are here.
  • Human Trafficking – 27 million slaves worldwide. Huge in the 10/40 Window.
  • 86% of all Muslims, Hindus and Buddhists still do not personally know a Christian.

But only 5 cents of every $100 given for missions goes to the 10/40 Window. That is .0005% of global missions giving targeted to reach 60% of the world’s population.

Christians receive 52.6% of the global income, but spend only .01% on the unreached world.

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